Handloomed in Morocco
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Handmade Moroccan rugs

Customized by you

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The Art of Rug-making in the Atlas

Step 1

Shearing

A shepherd tends a flock of sheep in the foothills of the Atlas Mountains. In the summer, the flock is sheared of its winter wool. It can take 50-100 coats to make a standard sized rug..

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Berber rug pattern

Step 2

Cleansing

The wool is bundled and carried to the Oum Er-Rbia River, where it is rinsed and beat against the rocks to cleanse it of a year’s worth of wear.

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Berber rug pattern

Step 3

Drying

The wool dries in the summer sun.

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Berber rug pattern

Step 4

Spinning

The women spin the wool into long strings of yarn using just their hands, shins, and wooden dowels.

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Berber rug pattern

Step 5

Dyeing

Now, the yarn is either left as natural, or dyed using natural pigments and then returned to the workshop.

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Berber rug pattern

Step 6

Weaving

The new yarn is strung onto looms and the women begin the long process of weaving a design. Each woman (sometimes working with a partner) works on a rug from start to finish. This can take well over a month of tying knots.

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Berber rug pattern

Step 7

Finishing

The finished rugs are then doused with water, scrubbed clean, and draped over wooden racks where they’ll dry in the mountain air.

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As styled by you

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Testimonials

I wanted to write to you and say how much I absolutely love my Ayser Berber rug. Thank you for the swift delivery.I really have never seen such an incredibly crafted rug. When I saw it on your page I knew it would be stunning, but in real life it is even more so. I love the tassles on the edges, so unique! The quality is unbelievably awesome!
Thank you for the card, that was such a lovely touch!

Debbie Cawley

Love my rug, I caught a 3 day sale, now have a divine rug that's like walking on clouds made with love... 😘

Georgina Henderson