Handmade Moroccan rugs
Customized by you
A rug to call your own. Every rug is custom made just for you. Let us know the design and size and we’ll take care of the rest.
Made to Order Rugs
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The Art of Rug-making in the Atlas

Step 1
Shearing
A shepherd tends a flock of sheep in the foothills of the Atlas Mountains. In the summer, the flock is sheared of its winter wool. It can take 50-100 coats to make a standard sized rug..


Step 2
Cleansing
The wool is bundled and carried to the Oum Er-Rbia River, where it is rinsed and beat against the rocks to cleanse it of a year’s worth of wear.


Step 3
Drying
The wool dries in the summer sun.


Step 4
Spinning
The women spin the wool into long strings of yarn using just their hands, shins, and wooden dowels.


Step 5
Dyeing
Now, the yarn is either left as natural, or dyed using natural pigments and then returned to the workshop.


Step 6
Weaving
The new yarn is strung onto looms and the women begin the long process of weaving a design. Each woman (sometimes working with a partner) works on a rug from start to finish. This can take well over a month of tying knots.


Step 7
Finishing
The finished rugs are then doused with water, scrubbed clean, and draped over wooden racks where they’ll dry in the mountain air.
Handwoven Berber Rugs Made for You
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As styled by you
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Testimonials
Debbie CawleyI wanted to write to you and say how much I absolutely love my Ayser Berber rug. Thank you for the swift delivery.I really have never seen such an incredibly crafted rug. When I saw it on your page I knew it would be stunning, but in real life it is even more so. I love the tassles on the edges, so unique! The quality is unbelievably awesome!
Thank you for the card, that was such a lovely touch!
Georgina HendersonLove my rug, I caught a 3 day sale, now have a divine rug that's like walking on clouds made with love... 😘