8-10 mark up costs are the industry norm amongst major retail brands. This is largely due to the fact that their products are sourced through manufacturers meaning that their products are marked up twice.
This is where we are different. By removing the middlemen and keeping the supply chain as lean as possible – no distributors or resellers – and working directly with our artisan partners we are able to offer the same quality of jewellery at a much more affordable price. Fine jewellery at a fair price without compromising on quality.